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Downtown popular on Saturdays By WILLIE MALLORY Contributing Writer  | | Another old photo, provided by Flick Ash, features a favorite gathering spot – the courthouse wall. |
The
scale of the Holly Springs square is one of the largest of any North
Mississippi town, laid out using the square design. It is a courageous
layout with broad streets and avenues. This
article looks back on how black people impacted the town’s commerce and
culture and enriched its history simply by putting aside field labor on
Saturdays at noon and coming to town in massive numbers. Lois
Swaney Shipp, Marshall County Historical Museum curator, said, “Nothing
happened in Holly Springs until Saturday. Saturday was the black
people’s day in town. Merchants had benches out in front of their
stores for them to sit on. Holly Springs was bustling and vibrant then.” In those words, Shipp summarized this entire article. In
the 1930s, the Depression brought the town’s economy to a near
shut-down, but toward the end of the decade, recovery was on the
horizon. In 1938, Highway 78 through Holly Springs was paved and the
dusty and muddy roads around the square changed to paved streets and
avenues with electric lights. One at a time, citizens traded their
mules and wagons for automobiles. The upgrades, technological advances
and the soldiers coming home in 1945 made town fascinating and alive
again. Third generation blacks held onto the work
ethics learned from their ancestors and continued to labor on farms and
plantations. Unlike their parents, the children of the slaves, they
aspired to enrich their lives within the confines of Jim Crow laws. The
war, radios and lessons learned from the Depression and the northern
migration impacted their thinking. They chose to break the monotony of
field labor by taking Saturday afternoons off to do something for
self-enrichment. From all parts of the county,
they came to Holly Springs by the hundreds. Some came on foot, riding
their prized horses and in wagons and cars. Most of them rode on the
back of neighbors’ pickup trucks. Having grown up in times when wagon
and horseback was the transportation of the era, riding on the back of
a truck was an upgrade.  | | Firefighters battle a fire on February 7, 1951, that destroyed Buford’s Furniture on the square. |
As they had done when
riding wagons, women wore dusters over their starched and ironed
dresses and a head rag over their straight, combed hair to keep
themselves fresh for their arrival in town. After some dusting off and
fixing up, they joined the crowd for marathon strolling around the
square. Appearance was incredibly important to them. Coming to town was
an occasion when black women sought to look their best. To
the virgin eye, having seen no more than cotton fields and open
pastures, paved streets, electric lights and traffic signals were a
fairy tale come true. Annie Spight shared a 1930s experience she had on
the square. “Two cousins told me and another
cousin to meet them under a tree on the square that next Saturday. My
cousin and I walked around and around the square looking for the tree.
We never did find a tree, but there they come walking up to the bench,”
she said. Tales about the pageantry and what happened in town Saturday made spicy cotton field conversation the next week. When
they came to town, they brought leftovers from slavery with them. Most
glaring was their preference for either the south side or the north
side of the square. Those living south of town preferred the south of
the square and they hung about there. Those
living in the northern part of the county kept to the north side of the
square. The north and south separation had to do with whether their
ancestors were enslaved in the north or south part of the county. After
slavery, most blacks stayed put and continued their lineage near the
origin of their slave roots. Those from the north remained north and
those from the south remained south. The self-imposed separation they
had also helped when they would look for their rides home.  | | In this old photo, courtesy of Flick Ash, community residents gather on the courthouse steps for some conversation and stories. |
Merchants
placed benches about town for sitting, storing purchases and as a
gathering place for rides home. Blacks from Chulahoma, Waterford,
Marianna, Laws Hill and farms and plantations in between gathered on
benches along North Center, North Market, North Memphis and East
College, extending to Curry’s Piggly Wiggly. From
the benches, blacks on both sides of the square accessed the square --
for strolling, to browse and shop, meet and talk to friends, take in a
matinee at the picture show. They made their nature calls at Brittenum
Funeral Home or the courthouse’s “colored only” restroom and water
fountain. A thriving retail business was behind
every storefront door. Fair Store, Crawley’s 5˘ and 10˘ and Golden Rule
were the children’s fantasy. Baddour’s, Stubbs, Tomlinson, McLain, Sam
Coopwood, Three Sisters, Harris’ and Levy’s were the selection of dry
goods stores. What they did not sell in
medicine, Tyson and Peel Drugstores made up for in ice cream sales.
Rose’s, Liberty Cash, Armstead, Curry’s Piggly Wiggly and Moore’s were
among the full-line grocery stores. When they sold their seeds from a
bale of cotton, black men took home cold cut treats from Cottrell and
Sam Coopwood grocery stores. As they made their
Saturday marathons around the square, blacks spent some of their pieces
of silver at these stores to buy bologna, cheese and crackers and ate
the “knick-knacks” on the benches. Saturdays’ volume of small sales was
a big bang for the town’s merchants. The
right-of-way that starts at North Market Street, intersects North
Center Street and ends at North Memphis Street has never been named.
Throughout the town’s history, it has been called “the Alley.” The
point where the Alley and North Center Street cross each other is where
the black honky-tonk hub begins. The good-time
hub continued north on Center Street to the Do Drop Inn, then west to
Annie Ruth’s Café and east to Sam Coopwood’s Café at Falconer and North
Market Streets. All of the cafés were managed by black women. Two of
them were owned by a city mayor, the Do Drop Inn (run by Ruth Burton)
and Sam Coopwood’s Café (Mattie Brown). The café business was
profitable. These honky-tonk cafés were taboo for
black wives and teenagers. They smoked ready-rolled cigarettes, drank
beer, shot pool, played pinball machines and they two-stepped to
Howling Wolf and Muddy Waters, played on the juke box. It
was here, two blocks off the courthouse square that the blues were
vindicated from locals’ wicked implications and began to flourish as an
art form worthy to be treasured as a contribution to the black
experience and legacy. At first, many blacks
thought the rhythm was the Devil’s work. But blues became acceptable
for children to dance to after Elvis Presley popularized rock and roll. Like
a shadow, moonshine, the town’s best-kept secret, lurked behind blues
and good times. If you didn’t drink it, it wasn’t for you to know who
had it. Kenny Rose remembers asking his father,
Adrain Rose, who owned Rose’s Grocery on the square, “Why do some black
men buy so much sugar, molasses and yeast?” His father replied, “Shut
your mouth. It ain’t to make Coca-Cola.” The famous Mississippi writer William Faulkner wrote, “I buy my liquor in Holly Springs. They make the best.”
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