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Mike Lynn leaves entertainment legacy By SUE WATSON Staff Writer  | | Mike Lynn |
A champion of tourism in Holly Springs and former general manager of the Minnesota Vikings died Saturday, July 21. Mike Lynn III, 76, passed away at Baptist Memorial Hospital North Mississippi in Oxford, following an extended illness at home. Lynn was known best for his tenure as general manager of the Vikings, an NFL team he served for 17 years. He
was born in Scranton, Penn., served in the United States Army, then
went into the entertainment business, where he spent his entire career,
according to his wife, Jorja. “He started out
as a protégé of Walter Reade, the renowned theater impresario in New
Jersey,” said Jorja Lynn. “Upon Mr. Reade’s untimely death, Mike moved
to Memphis, Tenn., in 1961 to work for Malco Theaters.” It was while serving as manager for Dixiemart in Memphis, that he met his wife. Lynn
was asked by the late Memphis Mayor Henry Loeb to help bring a
professional NFL team to Memphis and the result was Mid-South Sports
Action Inc., a group of Memphians interested in getting an NFL
franchise in the city. Football was his passion. He
promoted preseason exhibition pro-football games in Memphis. He worked
tirelessly to attract an NFL franchise in Memphis. It was through the
connections he made in Memphis working for the franchise that Lynn was
hired as assistant to the Vikings’ president in 1974. A
year later after an ownership change at the Vikings, Lynn moved up to
general manager and ultimately to a managing partner. While with the
Vikings he ran a tight ship and made tough decisions – some considered
by football fans as wise and successful and some that apparently
fizzled. The team had much success during his tenure. Lynn said he
never regretted any decisions he made while serving with the Vikings. The
Lynns purchased Walter Place in Holly Springs in 1983 and made the city
their home after Lynn’s retirement from the Vikings. The Lynns later
acquired adjacent property and then built the dream of the former
property owner Oscar Johnson – a park showpiece for the city. The
Lynns renovated Walter Place and added Featherston Place and Polk Place
and a walking park with water features and botanical gardens on the
property. Included in the scenic walk through the
woods along stone-lined brooks with falling, sparkling and murmuring
water, are a meditation chapel, a treehouse, a large picnic pavilion
and a long and wide boardwalk. The first three
phases of the park were completed, but the fourth phase, which was
intended to include a waterfall, was not completed, according to Lois
Swaney Shipp, Lynn’s mother-in-law. “It was to be the grandest part of all,” she said of the waterfall feature. Lynn
also played a key role in the development of the tourism industry in
Holly Springs, according to Jimmy Thomas, former executive director of
tourism. “When I was at tourism, he was
chairman of the board and invested his own time and money into
promoting the City of Holly Springs,” Thomas said. “He hosted events
for officials coming to talk about tourism and he and Jorja put a lot
of their time and money in that. He helped establish the Van Dorn Trail
markers in the city. And we never had a place open daily for tours
until he came. The Lynns made Walter Place available seven days a week.” Martha
Thomas, a close friend of the Lynns, and Jimmy’s wife, noted the Walter
Place properties will be named the Mike Lynn Memorial Gardens. She said
the Lynns have resurrected the history of Oscar Johnson and Johnson
Park and extended the history of the historic properties to another
level. “Had the Lynns not revived the history and built Oscar Johnson’s dream park, it would have just died,” Martha Thomas said. Kathy
Elgin, member of the Holly Springs Garden Club, said the development of
Walter Place Gardens and Estates by the Lynns has been very good for
the city’s annual Pilgrimage. She said attendance and participation at the Pilgrimage has always been good when Walter Place is on the tour. “We
appreciate the Lynns and Mike will certainly be missed,” she said. “We
commend the Lynns for getting the properties back together – an
attraction unique to Holly Springs and the world.” Stephanie
McKinney, current executive director of tourism, expanded on the role
Mike Lynn played in helping shape the organization. “I
interviewed for the director’s position and don’t remember him talking
much during the interview,” McKinney said. “But I do remember the phone
call I received from him before I even made it home saying, ‘you’re our
girl.’ “Mike was a champion for tourism and a
voice of reason even after his time on the board ended. He will be
missed dearly and his hard work and determination will live on in Holly
Springs.” Lynn created the Oxford University Club
– a venture that attracts sports fans to the city of Oxford and the
campus, particularly Rebel fans and Ole Miss alumni. Rusty
Cooper, manager of the Oxford University Club, said Lynn built the
private club when there were no other venues for gatherings and events
associated with the university and for the gathering of alumni. “With
the opening of the Oxford University Club, he was able to fulfill a
dream not only he had, but that residents had longed for – a private
club – they had not had that since the closing of the country club,”
Cooper said. “It also became a leading venue for special events such as
weddings and rehearsal dinners. From the very start, the club was
affiliated with the University and many University events and banquets
and alumni functions are held here. “Now we are the center of activity associated with Ole Miss football. “So many members converge on the club to meet with friends and alumni and enjoy company and reunions and things like that.” Lynn
leaves a legacy of entertainment everywhere he lived -- whether with
football or tourism -- and his touch has changed the face of Holly
Springs.
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