Thursday, September 22, 2011
American Bus Association names Holly Springs Pilgrimage one of 100 best events for 2012
The American Bus Association (ABA) just announced that the Holly Springs Pilgrimage of Homes to be held April 13-15, has been designated as one of the Top 100 Events in North America for 2012 by an experienced expert tourism industry committee.
Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicates that the spring pilgrimage offers excellent entertainment value to both tour groups and individual travelers from around the world, according to ABA.
The attractiveness of the spring pilgrimage as a don’t-miss entertainment value is only part of why its selection this year is such a distinction for Holly Springs.
The real news here is that the spring pilgrimage has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy.
The honor gives Holly Springs an important boost in visibility among professional tour planners.
According to studies completed by researchers at George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from $5,000 to more than $11,000 in a local destination’s economy.
Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
Motorcoach groups spend more and stay longer. That’s why the spring pilgrimage is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay.
ABA’s 2012 Top 100 Events Selection Committee selected the spring pilgrimage from hundreds of event nominations submitted by ABA members. Judges considered the event’s broad appeal, its accessibility to motorcoaches and skill at handling large groups, a variety of other relevant criteria.
With the release of the American Bus Association’s 2012 Top 100 Events in North America, ABA celebrates 30 years of the program.
What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public.
For information on the spring pilgrimage or other things to do in Holly Springs, contact the Holly Springs Tourism and Recreation Bureau by calling 662-252-2515, dropping by our office at 148 East College Avenue or by visiting us online at visithollysprings.com. To view the Top 100 Events list go to www.busses.org/News-Publications/Top-100.
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