January 14, 2010
“New generation” of outdoor apparel
Is The North Face craze over - along with 2009? According to some of the younger pack, there is a “new generation” of outdoor apparel. It is called The South Butt. A satiric take on the ever so popular line, The North Face, The South Butt carries a variety of activewear from T-shirts to cheer shorts to fleece jackets and hoodies. Jimmy Winkelmann, who is a freshman college student, began the company to raise money to help fund his way through college. I am sure he never dreamed it would become as successful as it is today.
Last summer, The North Face decided to sue the young entrepreneur, stating that the general public could get the two confused. The logos are fairly similar, with The South Butt missing one of the “humps” on the famous North Face logo and facing in the opposite direction. The lettering is similar, as well, but The South Butt is not as bold as North Face.
The lawsuit brought about spurred on sales for South Butt, boosting them through the holiday rush and into the new year. The first time I heard The South Butt mentioned was in the gym at Marshall Academy. Ecky Leake mentioned that she wanted one of those “South Butt” jackets. Not understanding myself what she was talking about, I did a little research and sure enough, there it was - www.thesouthbutt.net.
Caitlyn decided she wanted to order some of the apparel. She was telling her Baboo about it, who was mortified at the name. She thinks it is so crude. She started asking around if other children had heard of it - none had, so she did not think that Caitlyn should get any of it.
Needless to say, it is a craze that has apparently, like all other crazes, caught on in bigger cities first. Also, there will be an order coming for Caitlyn.
Price seems to be a major factor in the The South Butt line, as it is considerably cheaper than North Face. However, the quality of the clothing is just as good. There are far fewer color choices, for now, but I am sure that will pick up as production of the line continues to grow.
It’s great for this child from Missouri who decided to help his parents with his college tuition. So few children are appreciative of what their parents do for them, much less try to help. I hope he makes millions on his clothing line - creative, great product and the right price. You go, Jimmy Winkelmann! I wish all children would follow his lead to try and create something that would generate money to help out their parents!
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Favorite snow...here today, gone tommorrow
The Happy New Year was welcomed in by the Arctic Express from Canada. We need to tuck a blanket roll around that northern border to keep out the excruciating cold.
In my lifetime I remember the weather this cold in January of 1951 when everything, our pipes, our cars, our houses, and us, all froze. It lasted about two weeks.
Then in January of 1963 the actual temperature plummeted to 15 degrees below zero, breaking all records, which still stands as the coldest ever in Mississippi, even today.
I was living in Gray Gables and had guests from northern Michigan who were trying to escape the cold. I accused them of bringing the cold with them. It broke down magnolia trees which weren’t used to that heavy load of ice and snow. The trees didn’t fall over, they cracked and died a slow lingering death.
The kind of snow I like and pray for is the frivolous snow - it’s here today and gone tomorrow. The temperature doesn’t think it’s in Siberia or Antarctica.
We thought snow was to play in. It is magical when you go to bed one night and wake up the next morning in a complete new world with an added dimension. It’s like magic.
In 1963, during the Arctic blast, a young doctor, who was only in his fifties, bounced out of his house going to work, and fell dead at the front gate. He left behind a family of a wife and seven young children who needed him urgently. They buried him by the front gate but I understand today he has been moved and isn’t there anymore.
On January 20, 1940, it snowed over 12 inches and it was beautiful, but I was young and not interested that the temperatures could play havoc with our plumbing and make old folks sick. Of course, school was always out when it snowed.
My cousin Lucy (old enough to be my grandma) was visiting us on that day. She somehow had ended up in Cleveland, Ohio, so she was used to snow. She came into my room and waked me up by saying, “Sara Lois, get up! There’s a foot of snow outside!” I didn’t believe her as I had never seen a foot of snow in my life. I “jet-a-pulted” out of bed and ran to the window and behold!
Lucy was right and it was still coming down. My good daddy made a sled to go behind his truck and pulled us kids around town for a few days. That was a snow to remember, but after that I don’t remember a snow until 1944 when the snow was one-inch deep.
On the first day of spring, 1963?, it snowed 18 inches in a few hours. I’ll never forget the red birds in the snow. I remember, too, the beautiful Japanese magnolia blossoms peeping out from under the beautiful snow. It was my kind of snow, here, then gone.
All the town children congregate when it snows to play together. At different times, the Walter Place back yard was the favorite snow hill. At other times the east hill in Hill Crest Cemetery was the favorite.
Then Park Avenue Hill by the new “old” Spring Hollow Park was a super spot. When I was young we used College Avenue by Gray Gables. It was called McGown Hill.
Every snowfall we had snow ice cream. The recipe goes like this: get nice, clean, new fallen snow, take in house, put in bowl, add milk, sugar and vanilla (as much as you want of each). Eat or drink. It was delicious.
Last week I thought of global warming, Al Gore and wondered what he was doing. Al Gore, where are you? You should have been here.
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