Thursday, January 29, 2009
Case knives and Brooks & Dunn help retailer compete in Global Economy
Booker Hardware Cutlery announces it has joined forces with Case Knives and country music superstars Brooks & Dunn to promote “Making a Case for America” – a movement to support and pay tribute to small-town independent businesses, small-town values and the spirit of all things “Made in America.”
“Making a Case for America “ is about focusing attention and pledging support for local products manufactured in small-town U.S.A., and giving back to the “mom and pop” stores that were once the centerpieces of downtown America. In towns all across the country, more and more jobs are going overseas while behemoth retailers open new stores nearly every day.
The movement hit close to home with Kix Brooks and Ronnie Dunn, who have joined forces with Case to help spread the word and unite the nation in celebration of America’s hometown spirit.
“Booker Hardware Cutlery may be just another local retailer to some, but the ‘Making a Case for America’ campaign gives us the ability to be part of something much bigger,” said Jonathan Moore, owner of the Holly Springs business. “We are proud to be one of the hundreds of Case dealers across the country taking part in this program and we’re excited to have the national support from Case and Brooks & Dunn.”
Throughout its history, Case has done much to support independent business owners and the small towns in which they operate. The company has played a key role in the local economy of the rural town of Bradford, Pa., by providing dependable employment and benefits to generations of people since 1905. Case knives are still crafted by hand using local talent, relying on 125 pairs of hands to create just one knife. These men and women — these artisans — know what it means to try harder and give more.
“They work together, every day, to keep the promise of America alive. Their dedication has helped Case build a reputation of quality that is unmatched in its industry and a brand that continues to gain strength among collectors and everyday users alike,” said Greg Booth, Case’s board chairman.
Brooks & Dunn say they share in the belief that America’s small towns are critical to the country’s future landscape, and they are doing their part by spreading the word at their concerts and in the media. Brooks recalls his grandfather having Case knives around his general store, which he operated in a town of only 600 people in northern Louisiana. He feels that Case holds true to its own small-town roots by choosing to sell its products through local retailers who embrace the same community values as Case.
“Even after being in business for more than 100 years, Case still feels like a family business, where the pride of several generations is passed down from one to another. It’s something that’s been going on for a long time, and it’s something that Case knives have shared with America,” said Brooks.
“Middle America, to an extent, is drying up,” explains Dunn. “To be able to go find that (Case knife) in a hardware store in a small town in middle America is an important aspect. It’s more than just a knife. It represents a lot…it represents many of the values and principles that shaped our country. That’s what I want to be associated with – something that’s been around for a long time that represents America.”
To find out more, please visit www.caseforamerica.com.
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