| Museuming Lois Swanee Shipp Museum Curator The movie theatres When
I was in the third grade, Miss Sally Cochran was my teacher and what a
teacher she was! She was very strict and made you learn whether you
wanted to or not. I never did see them, but she must have had eyes in
the back of her head. One day she was writing on the board and all of
a sudden she wheeled around and slung the eraser flying through the air
at Frances Newsom, who was talking. Frances saw that eraser coming and
ducked and the eraser hit Russell Cook right in the face. Everybody
thought it was really funny, except Russell and Miss Sally. Miss
Sally gave us an assignment I’ll never forget. She said write and
describe every business around the square and it made me cognizant of
the uptown businesses. There were two movie
theatres. Mr. Wade owned one where Scott Robinson’s business is today
on the north side of the square. In the front he had his drug store
with a fountain. My sister, Christine, worked for him. My mother was
trying to fatten me up, as plump was the style of the day. If I took an
egg up to the drugstore my sister would make me a milkshake for a dime
with the egg in it. (It must have worked retroactively!) There was a
another movie house on the corner of College and Memphis Street owned
by Mr. Parham where the Bryant and Reaves Parts Store is today across
from the post office. Each afternoon each
theatre had matinees and they also were open every night except
Sunday, never on Sunday. That was the Lord’s Day and we didn’t do much
on Sunday except go to Sunday School and church, the B.Y.P.U. and
church again in the evening. Back to the
movies. Admission was a dime a show, even at night, except Wednesday
afternoon, admission was a nickel. Competition was fierce. I went
every afternoon after school. All the movies were great and all were
for general audiences. All the family could enjoy each movie.
Newsreels were how we learned the news and it was always a short before
the movie. I knew all the movie stars by name.
I wrote them and sent them a dime and they would send me back an 8x10
glossy autographed by the star. I had a collection but now I don’t.
At each theatre a movie was on Monday and Tuesday, then Wednesday a
movie plus a serial, then Thursday and Friday was a different movie,
and on Saturday, there was always a serial and a western movie (Hop
Along Cassidy, Gene Autry. etc., etc.) Movies were our way of life and
it was definitely entertaining. Someone tried
an outdoor movie (only in summer of course) on the lot on College
Avenue where the Bank of Holly Springs has a new drive-in now. When
I was eight I had a birthday party that was a “picture-show party.” I
invited eight boys and seven girls and we walked as couples from my
house on College Avenue to the movie matinee on the square where
“Alice In Wonderland” was showing. The show is now a classic and is
still showing. It was written by Lewis Carroll who first dreamed it,
then wrote it down, then made it into a movie. Chesley
Smith said that the first movie house was on the south side of the
square, upstairs over what is now Nancy Hutchens’s Century 21 Realty.
It was silent movies and Miss Janie McLyon played the piano for it.
She could really play that piano and keep right up with the action on
the screen. She could go slow, fast, loud, whatever the scene called
for. She lived in the house behind the Presbyterian Church. The
first movie was invented in 1895. They were silent but conversation was
written on the bottom of the screen. Most movies were shot on location
in California because the climate was so perfect for it. In 1927,
“talkies” were invented and from then on, movies came with voices. In 1937, the shooting of “Gone With The Wind” began in Atlanta. It
was one of the first in color and the first to have a cuss word in it,
which was Clark Gable saying “Frankly my dear, I don’t give a damn!”
and it shocked America.
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