Thursday, January 31, 2008
Behind The Scoreboard
If anyone is wondering about the absence of hype for this year’s Super Bowl which is only a scant few days away, you are not alone.
One reason for this is that the “Big Game” this year is being carried by the basic Fox Network (Channel 13). Many of us are addicted to the standard channels of 3 and 5. Never mind that according to their own estimation, Fox 13 has grabbed every award in these here parts.
And now that the insanely popular annual, American Idol, has reared its audience-captivating head, the network is probably expecting an unprecedented spillover.
The other stations will include some mention of the SB but only as a news item. They are not likely to devote any appreciable time to a program for which the host channel is going to sell commercial spots at a price that would purchase a small island. And for the last seven consecutive years the hosting station has aired the 10 most popular commercials of all time. They usually turn it into a contest to pick the all-time favorite.
For the seventh straight year Coke’s ad about the little fan giving his bottle to a battered, weary, grimy Mean Joe Green of the Pittsburgh Steelers has been the winner. Some how the burly player tossing his grungy jersey to the tiny admirer evokes a lasting emotion among its viewers.
Despite the lack of ostensive media attention, the man (or woman), in the street is giving it a personal spin. For reasons totally inexplicable, this past week I have been told that it isn’t really a Super Bowl without the Dallas Cowboys. What makes this part of the world such fertile ground for the Cowboys?
Anyway, Wayne Stinson of AutoZone states that he has been for the Giants all season. I hope he knows that he is not in a majority here.
And it is always amazing that when a team achieves the status which the Patriots own, there are always rumblings of “dirty playing.” Call it professional envy or sour grapes. Can you remember when this tag was assigned to the “steel curtain” of Pittsburgh? Or the “fearsome foursome” of the Los Angeles Rams? And what about the Oakland Raiders?
Let’s get real. These players go out every week dressed in a suit of mail, not Little Lord Fauntleroy uniforms. They are not going to a quilting bee. These combatants smite each other with bar and crow. So, define dirty.
The Patriots have been ensconced as 12-point favorites in Super Bowl XLII on Sunday.
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