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Behind The Scoreboard By Claude Vinson Super Bowl If
anyone is wondering about the absence of hype for this year’s Super
Bowl which is only a scant few days away, you are not alone. One
reason for this is that the “Big Game” this year is being carried by
the basic Fox Network (Channel 13). Many of us are addicted to the
standard channels of 3 and 5. Never mind that according to their own
estimation, Fox 13 has grabbed every award in these here parts. And
now that the insanely popular annual, American Idol, has reared its
audience-captivating head, the network is probably expecting an
unprecedented spillover. The other stations will
include some mention of the SB but only as a news item. They are not
likely to devote any appreciable time to a program for which the host
channel is going to sell commercial spots at a price that would
purchase a small island. And for the last seven consecutive years the
hosting station has aired the 10 most popular commercials of all time.
They usually turn it into a contest to pick the all-time favorite. For
the seventh straight year Coke’s ad about the little fan giving his
bottle to a battered, weary, grimy Mean Joe Green of the Pittsburgh
Steelers has been the winner. Some how the burly player tossing his
grungy jersey to the tiny admirer evokes a lasting emotion among its
viewers. Despite the lack of ostensive media
attention, the man (or woman), in the street is giving it a personal
spin. For reasons totally inexplicable, this past week I have been told
that it isn’t really a Super Bowl without the Dallas Cowboys. What
makes this part of the world such fertile ground for the Cowboys? Anyway,
Wayne Stinson of AutoZone states that he has been for the Giants all
season. I hope he knows that he is not in a majority here. And
it is always amazing that when a team achieves the status which the
Patriots own, there are always rumblings of “dirty playing.” Call it
professional envy or sour grapes. Can you remember when this tag was
assigned to the “steel curtain” of Pittsburgh? Or the “fearsome
foursome” of the Los Angeles Rams? And what about the Oakland Raiders? Let’s
get real. These players go out every week dressed in a suit of mail,
not Little Lord Fauntleroy uniforms. They are not going to a quilting
bee. These combatants smite each other with bar and crow. So, define
dirty. The Patriots have been ensconced as 12-point favorites in Super Bowl XLII on Sunday.
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