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Tourism Matters Stephanie Movre Tourism director Shopping locally promotes community development Want to avoid the long lines this season? Shop locally! Just
looking at our charming town square, it is evident that the
disappearance of local businesses leaves a social and economic void
that is easily seen and felt in communities both large and small. Most
people embrace the idea of distinctive businesses with local character,
but often have no idea of the true economic impact of these businesses
to their communities and forget that the survival of these businesses
depends on their patronage. When shopping
locally, you simultaneously: create jobs, fund more city services
through sales tax, invest in neighborhood improvement and promote
community development. In fact, if each household in Marshall County
simply redirected just $100 of planned holiday spending from chain
stores to locally owned merchants, the local economic impact would
reach almost $2 million! A recent study
discovered that for every $100 spent at chain stores, only $13 is
returned to the community, while the same amount spent with a local
merchant returns $45! With much of their life savings invested in their
businesses, local owners have a natural interest in the long-term
health of the community, so dollars spent with these merchants are
recycled back into the community. Buying locally
creates an impact in the local economy up to five times that of a chain
store, due to the fact that profits of chain businesses are promptly
exported to corporate headquarters, often in another state. Large
chains often have a negative effect on local jobs. Entrepreneurship
fuels America’s economic innovation and prosperity, and serves as a key
means for families to move out of low-wage jobs and into the middle
class. Many large chains supply lower wages, fewer benefits and often
drive employees into a need for financial government assistance. Also,
although they boast of creating hundreds of jobs, chain outlets often
displace more jobs than they created. Each time
we spend a dollar, we should consider the full value of our choices and
remember that each dollar is a vote for the future direction of our
community. The votes we cast with our dollars every day influence our
community at least as much as those cast on election days. Although
chain stores serve their communities by delivering a consistent level
of goods and services, each year seems to bring more national chains
displacing locally owned businesses. We can reverse the trend by
casting our figurative ballot and voting for the continued strength and
vitality of our community by shopping locally! Tourism Traffic report: November 2007 *
Unfortunately with the turning weather and the holidays, we are
entering our slow season. We received just under 100 guests here at the
tourism bureau but we are welcoming the slower pace to begin
preparations for the spring Pilgrimage, April 18-20. Ladies – get those
hoop skirts ready and spread the word… the 2008 Pilgrimage will be
better than ever! |