Thursday, October 11, 2007
Holly Springs Tourism and Recreation Bureau news
Many of you already know the importance of investing and staying involved in your community; but did you realize that the revenue received by tourism makes up a large amount of the total income an area receives? In fact for every $1 spent on tourism in a community there is a $10 return! Have you ever had an investment return to you tenfold? Yet little to none of that income is reinvested back into tourism. Currently most only reinvest one-tenth of a percent! If a business received $1,000 in new business because of $100 spent on advertising, it would be considered poor management to reinvest only $10 back into their business! If you want to grow a business, you have to reinvest as much of your profits as you can to succeed; and any way you look at it, tourism is never a bad investment.
Think your business doesn’t rely on tourism?
Tourism actually accounts for a good chunk of many industries’ yearly income. Restaurants receive (on average) 50% of their income from tourism, gas stations 32%, auto dealers and garages 16%, grocery stores 14%, hardware and building supplies 13% and even drug stores can thank tourists for 11% of their income!
If those numbers don’t impress you, how about this: For every 10 new tourists who enter our city, the population is likely to increase by 46 people—bringing in 14 new households, $112,000 in retail sales and 11 new jobs!
I have been honored to speak at many functions throughout the city on the importance of tourism. If you have attended any of those functions, these figures are not new to you. I look forward to meeting with many others and would be glad to attend any of your meetings or speak to your group to address any questions or concerns, or to talk about the history and attractions of Holly Springs. Remember: it is our community and our job to make it prosper.
Tourism Traffic report:
Looks like we may need to think about extending part of the festival… that is, if the birds are up for it!
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